SBTS Group
SBTS Group is a global technology and outsourcing firm with more than 25 years of experience and operations spanning the US, India and West Africa — across managed security, digital health, e-government and enterprise software. We helped a broad portfolio speak clearly to distinct buyers.
The brief
A deep, multi-service firm whose messaging tried to address every audience at once. Buyers in government, enterprise security and health each needed a sharper, segment-specific story.
What we did
- 01
Repositioned the portfolio around buyer segments, clarifying the value proposition for each priority service line.
- 02
Rebuilt the core website pages and messaging hierarchy so visitors could self-identify and reach the right offering fast.
- 03
Stood up a B2B content and demand engine for the highest-priority services.
What we delivered
What we’d do differently
We’d run buyer interviews before the first messaging draft next time — the segments we sharpened by instinct would have been tighter still with primary research up front.
Book a discovery call
Tell us what you’re trying to grow. The first 30 minutes are free, and you’ll leave with a written growth audit.