IT Edge News
IT Edge News is one of Africa’s longest-running technology-business publications, covering ICT news and analysis across Nigeria and the continent for close to two decades. We helped turn a respected newsroom into a stronger digital and search property.
The brief
Strong journalism and loyal readers, but a digital footprint that under-served the quality of the reporting — search visibility, site performance and newsletter growth all had room to run.
What we did
- 01
Ran a technical SEO and performance pass across the site so the deep archive could be found, indexed and ranked.
- 02
Restructured topic architecture, tagging and internal linking so years of reporting compounded into durable search traffic.
- 03
Built an audience-growth loop around the weekly technology briefing to turn readers into subscribers.
What we delivered
What we’d do differently
With more runway we’d invest earlier in structured data across the archive — the payoff on evergreen reporting compounds, so the sooner it’s in place, the sooner old stories start earning new readers.
Book a discovery call
Tell us what you’re trying to grow. The first 30 minutes are free, and you’ll leave with a written growth audit.